15/08/2025 at 14:34

3 Tips to use for modern Search Engines Ranking

1. Google Prefers Polished Sites — But That Doesn’t Mean Results

Google’s algorithms reward technically clean, well-designed sites. But looking polished doesn’t guarantee you’re visitors will take action. Many smaller, high-value, easier, actionable sites get buried because design is considered top choice for "readability" on Google, but it's not necessarily the CRO "take action" needs your business requires.

2. First-Page Links Are Harder to Find

Even if you do rank, the “true” organic links are harder for searchers to spot. Ads, widgets, maps, video carousels, and AI-generated summaries often dominate the top fold, pushing real site links further down.

3. Readability vs. Actionability Conflict

Modern websites are often optimized for reading and long on-page sessions, but this can backfire. If visitors are tempted to endlessly DIY from what they read, they may never take action or hire you.

How to Benefit From This Shift

1. Keep Your Website Simple and Service-Focused

Short, essential pages with clear calls to action work best. Avoid bloating your site with endless reading material—make it easy to understand and easy to act.

2. Move Most of Your Content Marketing Off-Site

Create “hooks” on platforms where your audience already spends time—social media, niche forums, podcasts, YouTube, LinkedIn articles—and use them to funnel people back to your site when they’re ready to act.

3. Build Name & Brand Popularity Across Platforms

• Participate in relevant forums and communities.

• Be open to paid partnerships if the audience is right.

• Seek offline collaborations—local events, print features, cross-promotions.

• Make your site URL memorable and actively shared.