Last updated: 06/09/2025 at 08:55
For years, I obsessed over SEO. Keyword density, backlinks, meta tags, page rankings— you name it, I was tweaking it. The end goal? Rank higher, capture more clicks, and squeeze traffic through the funnel.
It worked… to a point. But I eventually realized something: I was spending more time pleasing algorithms than serving people. I came to the point when it was clear that Google was always going to be optimizing for it's own Google on-page activity rather than provide precise recommendations for solutions people are looking for.
So I new what had to be done, and that is put my site's Google SEO priority "bottom of the list". I knew it was time to change and focus on 'asset create-ability'. As I started using ChatGPT, my entire approach flipped on its head.
Instead of optimizing for search, I started creating. Not just blog posts or landing pages, but actual products — tools, courses, guides, assets — using ChatGPT’s limitless create-ability.
SEO is powerful, but it’s always been a race on someone else’s track. Google changes the rules constantly, and your hard-won rankings can vanish overnight. My growth was capped because of Google's #1 priority for providing site's, where 'expertise & site readership' was correct over websites that actually convert customers and work for your business.
With ChatGPT, I realized I didn’t need to chase traffic. I could generate value directly — products that solve problems, assets people want, and resources that live outside the search battlefield. I realized the truth and put more faith in 'Law of Attraction for the Internet'.
A blog post optimized for today’s search trend might fade in six months. But a digital product — an app, a toolkit, a course — compounds in value. It can evolve, be refined, and continue delivering impact long after keyword rankings shift.
ChatGPT gave me the ability to prototype, brainstorm, and package ideas in days that used to take months. Suddenly, my focus shifted from “How do I rank for this keyword?” to “What can I create that’s worth paying for today?”
Traffic is nice. But traffic without transformation is empty, "Trust me its hard trying to sell on a website that reads long. So instead of writing another “Top 10 Tips” post, I began using ChatGPT to:
Draft entire product frameworks.
Generate code snippets for apps.
Build structured guides, templates, and checklists.
Brainstorm product names, marketing copy, and business strategy.
The result? Deep knowledge into "Financial End-Game" strategies I hadn't known & assets with long-term value — not just fleeting visits from search engines.
The real power isn’t just in automation — it’s in amplification. ChatGPT doesn’t replace my creativity; it multiplies it. Every idea I feed into it comes back with possibilities I hadn’t considered with such an ease of power, I'm always left speechless.
SEO was about competing. ChatGPT is about creating & informing. And that shift has been the most freeing part of my quest to focus more on "me and my interests".
I stopped asking, “How can I get more people to my site?” and started asking, “What can I build today that people will use tomorrow?”
SEO might still matter, but it’s no longer the driver. My growth now comes from a library of digital products — each born from an idea, shaped by ChatGPT, and refined for real human needs.
When you chase SEO, you’re renting attention from a business that has user's "ease of use" and "habitual-reliance" first priority with it's sophistication of "Search Answer choices". When you create products, you’re building assets that belong to you.
That’s why I stopped optimizing for search… and started creating with ChatGPT’s limitless create-ability.
