Last updated: 28/07/2025 at 06:48
3 Things You Must Do When Providing SEO Services to Businesses
If you’re offering SEO as a service, you’re not just tweaking keywords — you’re helping a business build digital trust, visibility, and conversion flow. And while there are dozens of technical strategies, some foundational steps should never be skipped. Here are 3 essential actions every SEO provider must take — especially when working with small to medium businesses.
- Start a Blog and Publish Content: Website Content is still the core of SEO. A blog allows you to target long-tail keyword search traffic, build content that answers customer demand, and build online authority as an niche expert. Without it, your expertise is harder to demonstrate, customers will read your content to get a clear understanding of the types of niche topics you have experience in.
What to do:
- Create a list of main and sub-topic categories
- Focus on high-intent/ actionable keywords with local relevance
- Create a 300-600 word article and sign off with an about "Site Name" & call to action
- Do this for every blog category
Search engines reward fresh, helpful content — and your blog is the vehicle to deliver that consistently.
- Disavow Harmful or Irrelevant Backlinks: Bad links can do serious damage to your client’s domain reputation. If their website has been hit by spammy backlinks, expired Private Blog Networks, or irrelevant foreign domains, Google may start to devalue their site — even if they didn’t build those links.
What to do:
- Use the Google Search Console to view the links you have pointing to your website from other websites
- Identify low-quality or toxic domains linking to your website
- Generate a
disavow.txt file and submit it to Google
This helps protect the site from algorithmic penalties and builds a cleaner link reputation over time.
- Keep the Sitemap Updated and Submit to Search Engines: A sitemap tells search engines how to crawl and index your website. Without it — or if it’s outdated — new pages may not get discovered efficiently, and outdated URLs may still appear in search results.
What to do:
- Automatically generate a fresh
sitemap.xml file using SEO plugins or do it manually
- Submit it in Google Search Console and Bing Webmaster Tools
- Ensure it updates or do it manually whenever you publish or delete a page
This helps keep your site structured, visible, and easy to index — all key factors in ongoing SEO success.
Bonus Tips:
Don’t Ignore These “Non-SEO” SEO Factors: While they may not directly affect rankings, these items strongly impact user trust, conversion, and brand credibility — which in turn affect bounce rate, engagement, and time-on-site:
- Visible contact info: Make sure the phone number and address are visible in the header or footer
- Legal and trust links: Include disclaimers, terms & conditions, refund policies, and licenses
- Essential pages: Every site needs an FAQ, About Us, and Contact page — clearly labeled and easy to find
These elements tell users (and Google) that your client is a real, professional, trustworthy business.
Final Thought
SEO is about more than rankings — it’s about trust, discover ability, and a site structure that works both for humans and search engines. Nail these foundational steps first, and you’ll be setting your clients up for lasting organic growth, not just short-term traffic spikes.
