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Last updated: 16/07/2025 at 22:45

 

Why your business needs a backup plan to grow

Launching a business is one of the most exciting moves an entrepreneur can make. But the harsh reality? Most businesses don’t make it past their first year.

While enthusiasm and great ideas are abundant, sustainability is often lacking. Let’s explore why businesses commonly fail within their first 12 months—and what you can do to stay in the game.


1. No Backup Plan

Many new business owners are focused entirely on quick sales—but that strategy alone isn’t reliable or repeatable.

What happens when sales dry up?

Successful businesses monetize engagement, not just transactions.
Build multiple touchpoints such as:

  • Email autoresponders, Offline newsletters & booklets, events & demo's, info-hotline, online blog, community forum

  • A survey with an incentive (free ebook, recepies, how-to's, videos),  Ask clients for a business testimonial and ask them where they think you can improve

  • 1-on-1 discovery calls or consultations

  • Be a supplier of sub-niche solutions: safety equipment & clothing, maintenance supplies, devices & software

  • Print/publish a product catalog based on dropship products, advertisements and list them on your website. Place the catalog at checkout desk and offer a $5 upgrade to take a copy.

  • Start a membership to keep customers subscribed to after purchase services (maintenance, produce delivery etc)

Some of these offers keep people involved and interested, even when they’re not ready to buy, Memberships can have them subscribed paying you monthly for ongoing support of some type.

Pro Tip: Think beyond the sale. Your “Plan B” should be about showing your Brand leadership values, it's value and versatility. It should hold a high value of interest so that your main business and plan b are in a perfect match for one-anonther.


2. Oversaturated Market

Competition isn’t bad—but ignoring it is.

Many businesses fail to stand out in areas like:

  • Location: Poor foot traffic or online discoverability

  • Branding: Weak identity or message

  • Experience: Lack of credibility

  • Pricing: Undervalued or overpriced

In a crowded market, it’s no longer enough to just “show up.” You need to carve out a niche identity and communicate your unique sales proposition clearly and consistently.


3. Rising Overhead Costs

While you're focused on sales, your expenses quietly rise. Often, faster than your revenue.

Here are a few unexpected cost increases new businesses often face:

  • Landlords raising rent due to their own financial pressures

  • Insurance premiums climbing due to climate risks

  • Fuel, postage, or ingredient shortages caused by global crises

  • Emergency repairs or disruptions that weren’t budgeted for

Reality Check: Costs don’t wait for your business to stabilize. You need to plan for inflation, disruption, and emergencies from day one.


4. No Big Vision

It’s tempting to stay “safe” and only plan for the next month—but that’s a trap.

Businesses that grow have a scalable vision that includes:

  • Expanding networks and marketing reach

  • Reinvesting profits into better systems

  • Innovating or improving on industry standards

  • Differentiating from what’s already mainstream

If your idea is already famous—or forgettable—you’re already behind.

Growth Mindset: Build a business that can stretch with demand, not break under it.


5. Legal & Administrative Surprises

It’s easy to overlook the legal side of business, especially when starting small.

However, these costs add up:

  • Trademarks and domain protection

  • Tax filing or ongoing compliance

  • Business licenses and certifications

  • Hiring a bookkeeper or legal consultant

These aren't just nice-to-haves—they’re required for legitimate growth.


6. Underestimated Running Costs

Even businesses with strong early sales can fail due to poor cost management.

Monthly running costs include:

  • Staff wages or contractor fees

  • Utilities and power

  • Software subscriptions

  • Maintenance, repairs, and equipment

  • Ongoing production or inventory restocking

Without careful budgeting, these costs can consume your profits quickly.

 Pro Insight: Don’t just chase profit—track cash flow. That’s what keeps the lights on.


Final Thoughts: Survive to Thrive

It’s not enough to start strong. You need to plan smart, stay lean, and think long-term.

Survival isn’t about luck—it’s about building systems that outlast the initial hype.
If you’re just starting out, ask yourself:

  • Do I have a backup plan?

  • Am I solving a real, underserved need?

  • Have I budgeted for the boring but vital stuff?

Success isn’t guaranteed, but with the right strategy, it’s absolutely possible.


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