Last updated: 14/07/2025 at 11:11
One of the biggest mistakes entrepreneurs make today is starting a business — or even just a website — without ever defining their slogan. And no, we’re not talking about catchy taglines like "Just Do It" or "Think Different." We're talking about a clear, simple expression of your solution — the one sentence that tells people what problem you solve, and why it matters.
Most people skip this step. Why? It could be because of a couple reasons being the modern web makes it look unnecessary and business starters feel its easier to start without defining one.
Take a look at many trendy, high-design websites today. Sleek fonts, full-screen visuals, abstract hero sections… and not a single clear sentence about what the business even does.
Somewhere along the line, the idea of a business slogan became “ugly” or “too salesy” for many designers. They started prioritizing vibe over value. The result? Beautiful websites that say nothing, sell nothing, and convert no one.
But here’s the truth: the businesses with clarity always win. And clarity starts with your slogan.
With all the DIY website builders, templates, and drag-and-drop platforms out there, it’s never been easier to start something online. But that’s a double-edged sword.
People rush to launch “something” — anything — before they’ve figured out:
They throw up a site, add some products, and hope for sales. But without a solid slogan, they’re building on sand. Because without a defined promise or solution, there’s no message to market.
A proper slogan isn’t fluff. It’s the root of everything else:
Without it, every piece of your brand feels generic. You can’t build momentum, because you’re not sure what direction you’re headed in.
If you want a business that grows — not just “launches” — start with the sentence that matters most:
“I help [WHO] do/achieve [WHAT], without [THE PROBLEM].”
This isn’t about clever words or design. It’s about being unmistakably clear. It’s about building around a promise, not just a product. It’s about saying, “Here’s what I do, who it’s for, and why it works.”
Forget waiting until later to define your slogan. That “later” usually never comes — and neither do the customers. The sooner you define your solution in one sentence, the faster you start turning noise into traction.
