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Last updated: 30/06/2025 at 11:45
With my experience in SEO over the years, I’ve noticed a common trend:
Many websites are written more for search engine ranking than for conversion.
Yes, long-form content can help boost your SEO rankings (it really does work), but is it really worth sacrificing user experience and business for ranking tricks?
I’ve been helping businesses for years, and what I find is:
Trust doesn't come from trying to look like the smartest, biggest or the prettiest—it comes from transparency, diligence & ease of use.
Here are three types of websites I strongly recommend use short-form content on their front sales page:
(Plumbers, Electricians, Cleaners, Handymen, etc.)
When someone needs a trade service, they look for a professional that looks experienced and trustable.
They get the gist of who you are. So give them:
Your location, background and experiences
A list of services
Clear contact info
You don’t need to impress with a corporate design—just look trustworthy and easy to contact.
? Tip: Show licenses, reviews, and a standout "phone number" or "Book Today" button—sign off with your contact details.
If you're building a brand around yourself, keep your story short and real.
People don’t want to read a biography—they want to know:
What you stand for
What you're offering
Why they should care
Talk about your mission, not just your milestones. Keep it human, remember you are trying to make a connection. Not sell them your gig's right there and then.
? Tip: Avoid brag-heavy intros. Instead, show people how your journey connects to theirs.
For e-commerce, your front page is all about navigation and product visuals—not storytelling or 'about us' info.
Avoid long paragraphs of copy and instead:
Display address and contact number clearly
Use a sidebar for long-tail categories
Keep design simple and make your product images pop
Your front homepage should give all the navigating options without scrolling.
? Tip: Avoid page scrolling, limit category listings and create other long tail categories. Keep the front simple and let the longer content live on sub-pages.
Short-form content is powerful when your visitors find answers, that signals transparency, simplicity & trust.
Whether you're a service provider, a personal brand, or running a product-based store—short-form pages keep it simple; without confusing visitors with information overload.
So ask yourself:
Are you writing for the SEO algorithm… or the actual person behind the screen?